About Baby Boss

Baby Boss is a leading brand in the production and supply of premium Italian Gelato in Vietnam. With the international ISO 22000:2018 standard and LEAN 4.0 management system, we deliver outstanding-quality products and stand alongside partners and customers both domestically and internationally.

Authentic Italian flavour

Natural ingredients

An unforgettable experience

Top-quality

How we grew

2015

The origin of passion

A love of Gelato and a desire to bring the taste of Italy closer to Vietnamese people.

2017

Research & Development

Source premium natural ingredients and refine recipes to suit Vietnamese tastes.

2019

Brand established

Baby Boss Gelato officially launched and was quickly embraced by customers.

2021

Expand the system

Develop a nationwide chain of stores.

2023

ISO 22000:2018 certified

Baby Boss earned ISO 22000:2018 certification for its food safety management system.

2024

Northern expansion

Baby Boss opened in northern Vietnam, widening the market and receiving certifications and awards at home and abroad.

2025

Nationwide reach

A distributor in Da Nang completed the nationwide network, and Baby Boss finished its US FDA registration.

2026

Reaching international markets

Growing to 6 stores and 84 partners, and taking the Baby Boss brand step by step into international markets.

Mission

Bringing authentic Italian Gelato made with premium, safe natural ingredients.

Vision

Become the most loved Gelato brand in Vietnam and reach international markets.

Core Values

· Quality· Natural· Creative· Dedicated· Connecting cultures.

Brand philosophy

“Bringing the authentic Italian Gelato experience closer to the Vietnamese market.”

Baby Boss is a leading brand in the production and supply of premium Italian Gelato in Vietnam. Established in 2020, Baby Boss is committed to delivering authentic Italian Gelato flavours made from premium ingredients imported 100% from Italy. Our Gelato is made with fresh fruit and contains 25% less sugar than conventional ice cream, meeting the growing consumer demand for healthier products.

The Baby Boss production facility meets ISO 22000:2018 standards and uses a LEAN 4.0 management system to optimise production processes and minimise waste, ensuring outstanding quality and environmental friendliness. We not only supply Gelato products to the domestic market but also expand our partnerships with international partners.

Baby Boss was established with the ambition of bringing Gelato closer to Vietnamese consumers while helping F&B partners access a product solution that is easier to implement. Starting with a great recipe, businesses also need research capabilities, consistent production, a product range suited to each channel and a sufficiently involved support system to turn Gelato into real revenue.