1. What is a self-serve Gelato franchise?
A partner uses the Baby Boss brand, store format, operating procedures, products and support system to run a self-serve store selling authentic Italian Gelato.
A modern Gelato businessFranchise a
Franchise a
self-serve Gelato store
Baby Boss
A modern format – a considered investment – a long partnership
As a Baby Boss partner you are not only selling premium Italian Gelato; you have the full support of an established brand behind you. Let us build something that lasts, together.
A brand people trustA format that is easy to runSupport from end to endRoom to grow
BABY BOSSPARTNERIn business together, for the long run Premium format
2. What is a self-serve store?
Customers pick their own flavours and toppings and combine them however they like. It is an experience as much as a purchase — modern, and popular with young people and families alike.
3. Why franchise with Baby Boss?
A clearly positioned brand: young and premium
Authentic Italian Gelato, with flavours made for Vietnam
An appealing store people want to photograph
A modern, lighter, premium dessert category
Operating procedures that are already standardised
Real margins and room to open more
4. What Baby Boss gives you
The brand identity and the store concept
Advice on the site and the business model
Counter design, layout and customer flow
Training in operations, selling and the products
Opening marketing and press
Supply, cold storage and logistics
SOPs, management procedures, menus and operating documents
A partner for the long run, not just the opening
5. Which formats can be franchised?
A shopping-centre kiosk
A street-front store
A neighbourhood store
A coffee shop and dessert bar combined
Tourist areas, entertainment venues and schools
6. How it works
1
Send your details
2
A one-to-one conversation
3
We assess the site and the format
4
We agree the terms
5
We open the store
Frequently asked questions
Baby Boss assesses the model, the territory, your resources and what you actually need. Our advisers will walk you through the paperwork and the conditions that apply.
Yes. Partners receive imagery, communications content, branded materials and stage-by-stage programmes to drive sales.
Terms are built around the scale, the scope of the rollout and what each side commits to, so that both the results and the long-term interests hold up.
Advice, assessment and agreeing the solution usually take 3–21 days, depending on the service and how prepared the partner is.
Reference images
A few images to give partners a clearer sense of the spaces, the day-to-day operation and the Baby Boss service experience.
Why partners choose Baby Boss
A consistent product, of outstanding quality
Customers take to it easily, they come back, and the commercial result is clear.
★★★★★Minh Anh · Ho Chi Minh CitySupport that is fast and professional
Baby Boss is alongside you from advice and training through to day-to-day operation.
★★★★★Hoàng Nam · Da NangA flexible model with a clear direction
The solution fits the resources available and has a path to sustainable growth.
★★★★★Thanh Hà · HanoiStrong brand imagery that is easy to promote
Complete materials, a professional identity, and something customers trust.
★★★★★Quốc Bảo · Can ThoBuild a business that lasts
Advice hotline1900 99 88 80Free consultationAsk about a Baby Boss franchise
Leave your details and Baby Boss will advise on the format, the site and the terms that fit.