June marked an incredibly vibrant and memorable chapter in the journey of Baby Boss to share the flavour of authentic Italian gelato with customers across the country. From grand automotive festivals in Hanoi and lively events in Saigon to unique food festivals, Baby Boss is proud to have become part of the sweet moments enjoyed by thousands of customers. Join us as we look back at the events where Baby Boss in Saigon and Hanoi made June truly unforgettable!
Mitsubishi Motors Vietnam Festival 2025 – “Taking Over” Both the North and South
One of the biggest highlights for Baby Boss in June was the honour of joining the renowned automotive brand Mitsubishi Motors Vietnam at its Festival 2025 event series.
In Hanoi (5/6 - 8/6): A Striking Start Baby Boss made an impressive “debut” in Hanoi, serving thousands of Italian gelato Triton sticks designed exclusively for visitors. Amid the festival’s vibrant atmosphere, the refreshing, less-sweet gelato became a sought-after dessert, helping customers cool down and recharge so they could fully enjoy the event.
In Saigon (21/6 - 22/6): Continuing a Resounding Success Continuing the excitement from Hanoi, Baby Boss continued to bring a “storm” of Italian gelato to the people of Saigon. Once again, the event demonstrated Baby Boss ’s professional service capabilities and consistent product quality at large-scale events in both ends of the country.
“Taste N’ Toast” Ice Cream & Dessert Festival – A Strong Impression at The Venice, Ocean City
As a brand specialising in Italian gelato,, Baby Boss could not be absent from the Ice Cream & Dessert Festival – Taste N’ Toast, one of the most eagerly awaited food events. In the picturesque setting of The Venice, Ocean City, the Baby Boss stall became a favourite destination for families and young people, where everyone could enjoy authentic Italian gelato flavours, made with natural ingredients and fresh fruit.
An Exciting Partnership with Heineken Vietnam at the Live Station Event
Demonstrating its flexibility and class, Baby Boss was also delighted to join the global brand Heineken Vietnam at the Live Station event. We brought live-serving stations for Italian gelato , offering a premium and refreshing culinary experience and helping make the stylish, dynamic event a success.
More Than an Event – A Journey to Expand the Network from North to South
June was marked by more than just major events. Behind them was a broader strategy to expand Baby Boss’s business network from the North through the Central region to the South. Alongside taking part in festivals, we continuously connected with and welcomed new partners, including cafés, restaurants and hotels, into our distribution network. Every successful event is clear evidence of our product quality and operational capabilities, helping Baby Boss strengthen trust and reach even further across Vietnam’s F&B landscape.
Thank You and See You Again
Baby Boss would like to express its sincere thanks to major partners such as Mitsubishi Motors Vietnam, Heineken Vietnam, the organisers of the Taste N’ Toast Festival and, especially, all our valued customers for their continued affection and support. Your smiles and satisfaction are our greatest motivation.
The journey of sharing the sweetness of Italian gelato will not stop. Keep following Baby Boss for updates on the next exciting events!
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